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The difference between the pleasure products industry when we started Doc Johnson in 1976 and the pleasure products industry today is night and day. There are hundreds of manufacturers and distributors, and thousands of retailers around the world. Based on what we’ve seen, we can expect nothing less than rapid, continued mainstream success and growth for the pleasure products industry in the years and decades to come.

The small, sleek Satisfyer Purple Pleasure vibrator is a steal at a typical price of $30 (a similar model from a different manufacturer that we’ve tested retails for $90), yet it makes no sacrifices in quality. With its aesthetically pleasing streamlined shape, waterproof silicone body, and USB rechargeable battery, this toy looks and feels like a more expensive "luxury" vibrator. The Magic Wand Rechargeable has an automatic shutoff function at the 20-minute mark, which can be disruptive if you don’t expect it (one of our testers thought the toy had run out of battery life when this happened). The manufacturer recommends letting the toy cool off after 20 minutes to prolong the motor’s life, but you can continue to use it at this point by simply turning it back on again. Considering how intense the vibrations are, many people are unlikely to want to use it for more than 20 minutes straight regardless. As part of my research for this guide, I consulted sex educators and owners of sex-toy shops.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

The phallus is what’s commonly referred to as the shaft of the penis, and it includes a couple of erogenous zones. The glans is the top of the phallus, usually referred to as the "head," and the frenulum is a thin strip of connective tissue on the underside of the glans that can be particularly sensitive to targeted stimulation. Both of these areas can be sensitive to internal and external stimulation. Erotic furniture is furniture specially shaped for comfort, penetration levels, and stimulation. Also known as sex furniture, it is any form of furniture that can act as an aid to sexual activity.

At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

These toys are not just about physical satisfaction