Social Hubris For those in positions that deal with matters of public health, their role comes across as an arbiter of truth. They are putting forward a weighty opinion as to how the public should conduct itself in order to potentiate vitality and be free from harm. Holding such a position lends to embodying a moral imperative which is legitimized on the basis of a solid foundation in science, evidence and reason. This is not the crux of their work, however, as their suggestions are mostly informed by the research and work of others. This leaves them as mostly the It's all too easy to fall into the habit of thinking your yields the most significant part of an equation, or that your insight somehow captures the essence of a real issue, while others fall short. It's made all the more difficult if there is morality implicit in your carrying on with your activities as per usual