Break the cycle
We fall victim to our belief systems, and it allows us to be continuously manipulated.
We need to understand our biology in the context of our physical Universe, and use this knowledge to control our psychology.
We have, as evidence of the pitfalls of allowing human society to run amok, the neverending archetypal conflicts which result in Collectivist vs Individualist clashes in society.
Ultimately, only one of these can be morally correct, and it can only be proven to each individual because of their experience.