It's all a manipulative suggestion to control language and equivocate between their multiple, dialectically-derived meanings.
That's how they mercilessly invoke the power of language and claim plausible deniability and innocence.
They get to choose the language which evokes memories and ideas and around which the meaning of ones existence has been cultivated and then, in their rapacious desire to nullify and obliterate the other.
They assert the limits of expression of the other, at the very foundation of being itself.
They insist that level of ruthless incarceration of the other, fueling their intuition that existence will be made palatable once the world has been sanitized of the other.
Join their cult.